Do customers realize your value?
Customer will compare you to your competitors.
Why would your client choose you?
You have to find a way not to be one more among many.
If your different you’ll be in controle of your product, prices, …
Make your forces visible
Have clear messages, different pricing strategies, create value!
Value is perceived when customers realize that you
have what they need and are willing to pay for it.
Be as unique as a giraffe!
The unique value proposition solution is the process that will make you as unique as giraffe.
It is the process of finding and showing how your intention of resolving your customers problems is different.
Unique Value Proposition Process:
We'll start exploring:
Your brand strengths.
Your competitors strengths
Your customers desires.
Next we'll test your Unique Value Proposition:
Is it true?
Is it your organizations focus?
Does it meet a sustainable customer need?
Does is distinguish you from competition?
To finish and make it real:
Create your messages in a clear way.
Find out what are the right channels and moments to communicate them.