The purpose is not always tangible.
How does that reflect on your brand’s products and services?
What is the impact on day-to-day tasks?
Are there synergies within
the company so that the purpose
can be lived with greater intensity?
Live your brand values
Values are only values when put into action.
Only then do they create consistency, trust and strong feelings with their audiences.
A purpose enriches any brand, gives it meaning and market positioning.
Brand and Purpose Audit is a service for companies that want to understand how the company’s brand and purpose impact HR, social networks, culture, market presence, events, products and services.
Brand & Purpose Audit Process:
1. Survey of Brand Touchpoints
List and analyze all the moments when the brand and the purpose are or should be communicating.
2. Internal look of the Brand
Let’s find out how the brand is perceived internally. In this stage we make what we are and what we want to be visible. Company employees will be invited to participate through virtual surveys.
3. Measure the brand perception in the market
How does the brand impact other stakeholders? In this stage we will listen to your customers and partners and perform social listening.
4. Brand Kore and Values in Action
Let’s meet the Brand Kore. It consists on the vision, mission, values, brand promises and brand essence. It will be the basis for all brand communication messages.
5. Strategic Brand Identity
The brand identity is an extension of the essence of the brand. With the strategic work carried out in the previous step, we will understand how Kore da Marca is transmitted to the identity now and how it should be in the future.
6. Impact on the various interactions
We will analyze your interactions (communication channels, people, events, etc.) and understand the impact that your brand and purpose has on the various interactions now and how it can be developed in the future.