Have you ever compared
your company to a giraffe?
It’s the set of your visible characteristics and
internal characteristics make you unique.
VISIBLE STRENGTHS
THE NECK = YOUR BRAND ESSENCE
When I ask you to think of a giraffe isn’t the neck the first thing you remember?
Giraffes have the longest neck in the animal kingdom. It is visible and distinct.
When people think about your organization, what do people remember?
Your brand essence what everyone thinks about when they think of your organization.
THE SKIN = COMPETITIVE ADVANTAGES
Giraffes’ skin is like a fingerprint. It is what makes them different from other giraffes. The skin is what makes them unique among their peers.
What distinguishes you from your competition? What makes you different among those who are similar to you?
Your competitive advantages is what you have different that cannot be copied by others.
INNER STRENGTH
THE HEARTH = YOUR VALUES
With such a long neck giraffes need a ver strong hearth in order the blood to be pumped to the brain. The hearth is where giraffes store all their values.
What values define you?
You have to be able to impact your customers with your strengths even if they are not visable.
WILDLIFE SINGERGY = NETWORK
Giraffes create positive synergies that impact their ecosystems.
They eat leaves from the highest branches trimming trees to regenerate and grow taller.
Several animals live around them because they help them to be safe from predators.
How are you living your brand and creating positive impact?
Your community has to grow with you.
VISIBLE STRENGTHS + INNER STRENGTH
= YOUR UNIQUE VALUE PROPOSITION
WE WANT YOU TO
BE MORE GIRAFFE
Our vision is that companies take advantage of their strengths and contribute positively to their ecosystems.
To get there we are here to challenge companies to overcome themselves looking inside and showing their forces.
Giraffe Mission’s brand values are:
Passion, of being challenged, as if even challenge were the best thing in the world.
To explore, always looking for what’s new and trying to understand what can still be created.
Share, looking for good examples in market and sharing them.